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Design
Licensing & Brand Strategy
Modern Marketing
WE ARE BRAND SENSE PARTNERS®
Brand Sense Partners® is a team of brand engineers: experts in marketing, branding,
licensing, partnerships and on-the-ground experiential strategy. We design
multi-faceted programs to address brand needs from all angles, creating
consumer experiences with a 360° impact.
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WHAT WE DO
Brand Sense Partners’ holistic brand engineering platform brings together our teams of experts to provide an agency experience that is beyond full-service.
We will design, forecast, plan, recruit, create and promote everything needed to make your program truly comprehensive and effective.
In-house design services connect the dots between vision, voice, product and experience for top brands in the global marketplace.
Our creative team turns out beautiful brand creative and print-ready graphics for all client production needs.
Our comprehensive research, strategic planning, consulting, and licensing services unite to build, grow, and sustain successful brands.
We create opportunities to bring the perfect partners together for the most advantageous expansions and extensions.
The modern marketing group crafts experiential tactics to connect brands with their target consumers in personal, relevant ways.
We base our strategic plans on retail and consumer habits and develop custom marketing plans to reach consumers with high-impact experiences.
OUR ORIGINS
Brand Sense Partners® was founded by the Chairman and CEO of NASCAR more than a decade ago
with the insight that brand development and management would become the core business of
consumer goods companies…
…And that the NASCAR model of brand engineering would become the fundamental path for value
creation for dominating consumer brands of the future. This is the foundation of BSP: the
holistic integration of brand identity, strategy and marketing.
PORTFOLIO
Brand Sense Partners® works hand-in-hand with clients from diverse industries, from entertainment
to sports to consumer products, and we tailor our approach to each. We value the relationships
we have built with clients and partners, and appreciate how busy they keep us!
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