BSP is a team of brand engineers: experts in marketing, branding, licensing, partnerships and on-the-ground experiential strategy. We design multi-faceted programs to address brand needs from all angles, creating consumer experiences with a 360° impact.
BSP’s holistic brand engineering platform brings together our teams of experts to provide an agency experience that is beyond full-service. We will design, forecast, plan, recruit, create and promote everything needed to make your program truly comprehensive and effective.
In-house design services connect the dots between vision, voice, product and experience for top brands in the global marketplace. Our creative team turns out beautiful brand creative and print-ready graphics for all client production needs.
The modern marketing group crafts experiential tactics to connect brands with their target consumers in personal, relevant ways. We base our strategic plans on retail and consumer habits and develop custom marketing plans to reach consumers with high-impact experiences.
Our comprehensive research, strategic planning, consulting, and licensing services unite to build, grow, and sustain successful brands. We create opportunities to bring the perfect partners together for the most advantageous expansions and extensions.
Brand Sense Partners was founded by the Chairman and CEO of NASCAR more than a decade ago with the insight that brand development and management would become the core business of consumer goods companies...
...and that the NASCAR model of brand engineering would become the fundamental path for value creation for dominating consumer brands of the future. This is the foundation of BSP: the holistic integration of brand identity, strategy and marketing.
A collective group of strategists, deal makers, experience creators, and designers who have come together through the common love of art + science to build and support visionary brands.
BSP works hand-in-hand with clients from diverse industries, from entertainment to sports to consumer products, and we tailor our approach to each. We value the relationships we have built with clients and partners, and appreciate how busy they keep us!