From the News Desk

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Quiksilver to Launch Line for Kelly…

Quiksilver Inc. and champion surfer Kelly Slater are introducing an apparel line aimed at adventuro…[Read More]

Introducing The Jaeger-LeCoultre Re…

Since its introduction in 1931, Jaeger-LeCoultre’s Reverso has acted as the blank slate on which so …[Read More]

Shabby Chic to Launch Apparel…

Home decor maven Rachel Ashwell, who turned her flea market finds into the Shabby Chic lifestyle, is…[Read More]

Warming Trend…

Make sure when it’s time to relax in front of the roaring fire that he’s got the Bonfire Penny Sweat…[Read More]

Featured Project: Marriott

coverplay

Strategic Partnerships Lead to Differentiation and Growth

Marriott Hotels wanted to add value to its complimentary Tots Travel Too™ baby travel program, available at more than 2,500 partnership hotels in the continental U.S. and Canada. The company turned to bsp which, after analyzing Marriott's market position, initiated a partnership with Coverplay®, a washable, removable play yard slipcover. Marriott's hospitality program provides guests, upon... [Read More]

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