From the News Desk

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Quiksilver to Launch Line for Kelly…

Quiksilver Inc. and champion surfer Kelly Slater are introducing an apparel line aimed at adventuro…[Read More]

Introducing The Jaeger-LeCoultre Re…

Since its introduction in 1931, Jaeger-LeCoultre’s Reverso has acted as the blank slate on which so …[Read More]

Shabby Chic to Launch Apparel…

Home decor maven Rachel Ashwell, who turned her flea market finds into the Shabby Chic lifestyle, is…[Read More]

Warming Trend…

Make sure when it’s time to relax in front of the roaring fire that he’s got the Bonfire Penny Sweat…[Read More]

Featured Project: Hamilton Beach

HB_products

More Shelf Space Leads To Greater Brand Awareness

Hamilton Beach, a leading small kitchen appliance brand, sought to identify customer trends in order to increase sales of new, non-core products. With bsp's help, the company found it could increase long-term value by strategically growing its brand footprint inside key retailers. bsp developed an expansive strategic licensing program that currently offers more than 300 new SKUs and provides consumers... [Read More]

See All Featured Projects

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  • In a way this is why we are all in the brand biz -watch this!: Faith Ladd, 5-Year-Old Girl, Identifies Brand Logos http://t.co/k430Skj8 (http://t NULL.co/k430Skj8) #fb (http://twitter NULL.com/search?q=%23fb)
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  • Interesting TM overview: Can a Shoe Color Really Be Trademarked? http://t.co/GKxD0EIb (http://t NULL.co/GKxD0EIb) #fb (http://twitter NULL.com/search?q=%23fb)
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  • Fascinating copyright decision; seems obvious?: Judge Declares Batmobile Is Subject to Copyright http://t.co/h8fOCcKH (http://t NULL.co/h8fOCcKH) #fb (http://twitter NULL.com/search?q=%23fb)
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  • Interesting issues raised. Any thoughts?: Is copyright law outdated? http://t.co/Ooas5cIo (http://t NULL.co/Ooas5cIo) #fb (http://twitter NULL.com/search?q=%23fb)
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  • Nerf iPhone case, the idea rapidly has grown on us: For iPod touch protection, turn to Nerf http://t.co/99MdpjwS (http://t NULL.co/99MdpjwS) #fb (http://twitter NULL.com/search?q=%23fb)
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