BEVERLY HILLS COUNTRY CLUB LIFESTYLE BRAND TO ENTER INDIA THROUGH LICENSE INDIA

May 17, 2010
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Brand Sense Partners, LLC (bsp) and Masterbrand Licensing International, LLC have appointed New Delhi-based License India to manage the brand extension program in India for the world’s most distinctive country club, Beverly Hills Country Club (BHCC).  bsp and its in-house fashion & apparel group, the POP studio, will continue to provide global strategic & creative oversight for the BHCC brand.

Established in 1926, BHCC attracted luminaries such as Humphrey Bogart and Errol Flynn to the tennis courts, Tarzan actor and Olympic swimmer Johnny Weismeuller to the swimming pool and all of Hollywood during its legendary Friday Night Soirees. Through the years, the club has become a coveted private social and sporting outpost for the community’s top business, entertainment, sports and social leaders and their families. In its evolution into a lifestyle brand, access to BHCC is now being extended worldwide to those whose personal style reflects a commitment to well-being, an expression of effortless elegance and a convergence of happiness, health, fitness and fashion.

“The Beverly Hills Country Club brand is the quintessential symbol achievement in America, and the design aesthetic for the brand is classic, sporty and elegant with a modern flair,” said Gaurav Marya, President of License India. “We are excited to be working with the Beverly Hills Country Club brand and Brand Sense Partners to bring such a world-renowned lifestyle brand to the people of India.”

“India’s domestic market is a great opportunity for the iconic Beverly Hills Country Club lifestyle brand,” said Ramez Toubassy, President of bsp. “We are thrilled to be working with License India who has helped establish numerous global brands in the Indian marketplace.”

License India, with a deep understanding of the Indian marketplace is well-positioned to launch and develop the BHCC brand extension program in India.  Plans call for License India to extend the brand into apparel, fashion accessories, high- end social expression products, and gift items targeting consumers in India’s most populated and fashion-forward cities.
About Brand Sense Partners, LLC
Headquartered in Los Angeles, Brand Sense Partners, LLC (bsp) is a pioneering brand management and business development firm that incubates, acquires and grows the world’s leading brands.  bsp provides the foundation for growth through business reengineering and the development of partnerships, products, design and strategies that target unmet market needs. bsp’s portfolio consists of brands spanning the consumer product, media, entertainment, retail and fashion industries. For more information, please visit www.bsp.com.
For licensing inquiries, please contact bsp at 310-867-7222 or info@bsp.com (info null@null bsp NULL.com).

About Masterbrand Licensing International, LLC
Masterbrand Licensing International, LLC, was founded in 2006 to manage the acceleration of the renowned Beverly Hills Country Club brand. Led by lifestyle brand and business growth professionals Jim Richwine, David Fergusson and Mossimo Giannulli, the Company is partnering with leading category licensees to extend the brand across an extensive range of new products and services in both the United States and international markets.

About License India
License India is India’s first comprehensive license solution provider with three verticals – Advisory, Publication and Events. Well supported by LIMA, License India represents some of the major brands in India, including Pepsi, Mustang, Ford, Pampered Girls, Marilyn Monroe, Felix – the Cat, Kong & Zorro, Shiv Khera, Harbhajan Singh and many more. License India is a part of Asia’s largest integrated franchise solution company, Franchise India, that brings an expertise of over a decade in marketing, events, brand development, opportunity identification, and business matching and consulting.
For further information, please contact Payal Gupta at +91 9811390248 or   gpayal@franchiseindia.net (gpayal null@null franchiseindia NULL.net)