Quiksilver to Launch Line for Kelly Slater
Quiksilver Inc. and champion surfer Kelly Slater are introducing an apparel line aimed at adventurous globe-trotters.
The line, called VSTR, will launch this spring, offering sportswear that mixes function with understated design and quality fabrics. Pronounced “visitor,” VSTR is an acronym for visiting, surfing, traveling and responsibility. The target customer is a man of any age, with a slightly higher income and a bout of wanderlust. The brand summarizes its philosophy as “modern travel essentials for the ocean, road…
Read MoreIntroducing The Jaeger-LeCoultre Reverso Ultra-Thin Tribute To Mad Men
Since its introduction in 1931, Jaeger-LeCoultre’s Reverso has acted as the blank slate on which so many great stories have been told and tributes have been paid. Now, in 2012, one more tribute will be made using the Reverso, one that in our opinion, couldn’t make more sense.
In 2007, Matthew Weiner and the team from AMC introduced a television show about 1960s Ad Men that has since not only become the first television show in history to win the…
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