Archive for February, 2012

EXCLUSIVE: Estee Lauder X Mad Men

February 22, 2012 | News Articles / Comments Off

In today’s world of big screen-to-beauty counter collaborations, it’s a wonder how AMC’s Mad Men has gone four seasons without a makeup range spin-off. The drama’s costume designer, Janie Bryant, teamed up with Nailtini to launch a four-piece collection of lacquers in 2010, but for a show that owns retro glamor (you could argue that the Spring runways’ obsession with cat-eyes stemmed directly from January Jones’ and Christina Hendricks’ on-set winged liner), it seems like a crime that someone…

Tuning into MarVista’s Radio Rebel

February 15, 2012 | News Articles / Comments Off

New York, Fernando Szew, the CEO of MarVista Entertainment, shares with TV Kids the details of the brand plan for the Disney Channel co-production Radio Rebel.

This Friday, Disney Channel in the U.S. will host the world premiere of the new TV movie Radio Rebel (http://www NULL.worldscreen NULL.com/pages/Radio-Rebel), a MarVista Entertainment production. This is the second collaboration for the pair, after having co-produced 16 Wishes, which debuted last summer on Disney Channel in the U.S. The world premiere of that movie was…

Smart auto collaboration: Calleija Partners with Aston Martin for Luxury Jewels Collection http://t.co/W6TgmonV (http://t NULL.co/W6TgmonV) #fb (http://twitter NULL.com/search?q=%23fb)
(http://twitter NULL.com/intent/retweet?related=bsp_brandstorm&tweet_id=203474153750278144) (http://twitter NULL.com/intent/tweet?related=bsp_brandstorm&in_reply_to=203474153750278144) (http://twitter NULL.com/intent/favorite?related=bsp_brandstorm&tweet_id=203474153750278144)

(about 6 hours ago) (http://twitter NULL.com/bsp_brandstorm/statuses/203474153750278144)
Interesting, can it be infringement when it never uses your IP?: Lawyers for Tebow look to stop ‘My Jesus’ T-shirts http://t.co/lTblANRk (http://t NULL.co/lTblANRk) #fb (http://twitter NULL.com/search?q=%23fb)
(http://twitter NULL.com/intent/retweet?related=bsp_brandstorm&tweet_id=203226025264562176) (http://twitter NULL.com/intent/tweet?related=bsp_brandstorm&in_reply_to=203226025264562176) (http://twitter NULL.com/intent/favorite?related=bsp_brandstorm&tweet_id=203226025264562176)

(about 23 hours ago) (http://twitter NULL.com/bsp_brandstorm/statuses/203226025264562176)
Nice movie related collab: Mountain Dew Goes Dark and Broody for The Dark Knight Movie Tie-In http://t.co/70IZgutU (http://t NULL.co/70IZgutU) @brandchannelhub (https://twitter NULL.com/intent/user?screen_name=brandchannelhub) #fb (http://twitter NULL.com/search?q=%23fb)
(http://twitter NULL.com/intent/retweet?related=bsp_brandstorm&tweet_id=202869549152997376) (http://twitter NULL.com/intent/tweet?related=bsp_brandstorm&in_reply_to=202869549152997376) (http://twitter NULL.com/intent/favorite?related=bsp_brandstorm&tweet_id=202869549152997376)

(about 1 day ago) (http://twitter NULL.com/bsp_brandstorm/statuses/202869549152997376)
Wow, we kind of love this: In the Market for a Mustang Pool Table? http://t.co/Kw3EOiQs (http://t NULL.co/Kw3EOiQs) via @brandchannelhub (https://twitter NULL.com/intent/user?screen_name=brandchannelhub) #fb (http://twitter NULL.com/search?q=%23fb)
(http://twitter NULL.com/intent/retweet?related=bsp_brandstorm&tweet_id=202447385031479296) (http://twitter NULL.com/intent/tweet?related=bsp_brandstorm&in_reply_to=202447385031479296) (http://twitter NULL.com/intent/favorite?related=bsp_brandstorm&tweet_id=202447385031479296)

(about 3 days ago) (http://twitter NULL.com/bsp_brandstorm/statuses/202447385031479296)
Interesting that she waited until she had the baby: First Look: Jessica Simpson’s Maternity Line http://t.co/Y5Nj6m1K (http://t NULL.co/Y5Nj6m1K) #fb (http://twitter NULL.com/search?q=%23fb)
(http://twitter NULL.com/intent/retweet?related=bsp_brandstorm&tweet_id=202046090244141056) (http://twitter NULL.com/intent/tweet?related=bsp_brandstorm&in_reply_to=202046090244141056) (http://twitter NULL.com/intent/favorite?related=bsp_brandstorm&tweet_id=202046090244141056)

(about 4 days ago) (http://twitter NULL.com/bsp_brandstorm/statuses/202046090244141056)
We need on of these collab cameras badly: $50,000 Leica M9-P Hermes edition http://t.co/T1w0lLhV (http://t NULL.co/T1w0lLhV) #fb (http://twitter NULL.com/search?q=%23fb)
(http://twitter NULL.com/intent/retweet?related=bsp_brandstorm&tweet_id=201362738071613440) (http://twitter NULL.com/intent/tweet?related=bsp_brandstorm&in_reply_to=201362738071613440) (http://twitter NULL.com/intent/favorite?related=bsp_brandstorm&tweet_id=201362738071613440)

(about 6 days ago) (http://twitter NULL.com/bsp_brandstorm/statuses/201362738071613440)
A really beautiful collab: Volkswagen Beetle Fender Special Edition car to go in production http://t.co/OHRHSUtT (http://t NULL.co/OHRHSUtT) #fb (http://twitter NULL.com/search?q=%23fb)
(http://twitter NULL.com/intent/retweet?related=bsp_brandstorm&tweet_id=201361970128109568) (http://twitter NULL.com/intent/tweet?related=bsp_brandstorm&in_reply_to=201361970128109568) (http://twitter NULL.com/intent/favorite?related=bsp_brandstorm&tweet_id=201361970128109568)

(about 6 days ago) (http://twitter NULL.com/bsp_brandstorm/statuses/201361970128109568)
More Obama brand extensions: Want to show support for @BarackObama (https://twitter NULL.com/intent/user?screen_name=BarackObama)‘s re-election? Check these designer goodies http://t.co/UupCQWX5 (http://t NULL.co/UupCQWX5) #fb (http://twitter NULL.com/search?q=%23fb)
(http://twitter NULL.com/intent/retweet?related=bsp_brandstorm&tweet_id=201295570466390016) (http://twitter NULL.com/intent/tweet?related=bsp_brandstorm&in_reply_to=201295570466390016) (http://twitter NULL.com/intent/favorite?related=bsp_brandstorm&tweet_id=201295570466390016)

(about 6 days ago) (http://twitter NULL.com/bsp_brandstorm/statuses/201295570466390016)
Oddest brand extension we’ve seen in a while: omg lilly pulitzer animal crackers omg http://t.co/69yFlubZ (http://t NULL.co/69yFlubZ) #fb (http://twitter NULL.com/search?q=%23fb)
(http://twitter NULL.com/intent/retweet?related=bsp_brandstorm&tweet_id=201103217298378753) (http://twitter NULL.com/intent/tweet?related=bsp_brandstorm&in_reply_to=201103217298378753) (http://twitter NULL.com/intent/favorite?related=bsp_brandstorm&tweet_id=201103217298378753)

(about 6 days ago) (http://twitter NULL.com/bsp_brandstorm/statuses/201103217298378753)
Really interesting extension: Christian Louboutin Launching Luxury Beauty Collection http://t.co/fs2bSJ1G (http://t NULL.co/fs2bSJ1G) via @Fashionista_com (https://twitter NULL.com/intent/user?screen_name=Fashionista_com) #fb (http://twitter NULL.com/search?q=%23fb)
(http://twitter NULL.com/intent/retweet?related=bsp_brandstorm&tweet_id=200970880308879361) (http://twitter NULL.com/intent/tweet?related=bsp_brandstorm&in_reply_to=200970880308879361) (http://twitter NULL.com/intent/favorite?related=bsp_brandstorm&tweet_id=200970880308879361)

(about 7 days ago) (http://twitter NULL.com/bsp_brandstorm/statuses/200970880308879361)
Too much of a brand stretch?: Dunkin’ Donuts – New MIB 3-inspired Coffee and Donuts http://t.co/4zmOZUJY (http://t NULL.co/4zmOZUJY) #fb (http://twitter NULL.com/search?q=%23fb)
(http://twitter NULL.com/intent/retweet?related=bsp_brandstorm&tweet_id=200786922422013952) (http://twitter NULL.com/intent/tweet?related=bsp_brandstorm&in_reply_to=200786922422013952) (http://twitter NULL.com/intent/favorite?related=bsp_brandstorm&tweet_id=200786922422013952)

(about 7 days ago) (http://twitter NULL.com/bsp_brandstorm/statuses/200786922422013952)
Great coverage for bsp’s Shabby Chic brand: Inside Jessica Simpson’s Shabby Chic Nursery http://t.co/eK0o3a6U (http://t NULL.co/eK0o3a6U) #fb (http://twitter NULL.com/search?q=%23fb)
(http://twitter NULL.com/intent/retweet?related=bsp_brandstorm&tweet_id=200392536311865344) (http://twitter NULL.com/intent/tweet?related=bsp_brandstorm&in_reply_to=200392536311865344) (http://twitter NULL.com/intent/favorite?related=bsp_brandstorm&tweet_id=200392536311865344)

(about 8 days ago) (http://twitter NULL.com/bsp_brandstorm/statuses/200392536311865344)