News

“Made in USA” Trend Enters Licensing Thought Process; Price Points Remain A Challenge

April 29, 2013 | News Articles / Comments Off

U.S. consumers are increasingly aware of where the products they purchase are made, and they say they want to buy American, even if it means paying more. But whether that will actually translate to sales of licensed products, and whether that will lead to more domestic manufacturing within the U.S. licensing business, remains to be seen.

“For a long time, most manufacturing has been happening abroad, and consumers are becoming more and more aware of that,” says Rachel Terrace of…

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The Estee Lauder Mad Men Collection

March 15, 2013 | News Articles / Comments Off

Attention all you Mad Men fans—Estée Lauder is coming out with their second cosmetics collection based on the hit series! The launch will coincide with the sixth season premiere on April 7th, 2013, so get ready to channel 1960′s beauty in a big way because there are three new products you’re going to be obsessed with this time around.

Nail Lacquer in ‘Pink Paisley,’ See Thru Blush in ‘Light Snow,’ and Rich, Rich Lipstick in ‘Pinkadelic’ are the gorgeous gems…

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Travelpro Announces Partnership with Women’s Ski Jumping USA

January 18, 2013 | News Articles / Comments Off

BOCA RATON, Fla. – Jan. 18, 2013 – Travelpro, the inventor of Rollaboard® luggage and a leader in innovative, high quality luggage design, is proud to announce its partnership with Women’s Ski Jumping USA (WSJ-USA) as the team’s national luggage sponsor throughout the 2013 World Cup season and the 2014 Olympic Winter Games in Sochi, Russia.

“We are honored to be the luggage sponsor of the U.S. Women’s Ski Jumping Team during the 2013 World Cup and the 2014 Winter…

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Kodak Signs Camera Deal

January 10, 2013 | News Articles / Comments Off

Eastman Kodak Company has signed two new licensing agreements with JK Imaging for Kodak-branded cameras and with Sakar for digital media products.

After struggling for more than a decade, Kodak filed for bankruptcy last January and stopped making digital cameras a month later, despite having invented the technology that created digital cameras in the first place. Now the company is eyeing a comeback through the licensing of its brand.

“Kodak remains a strong and trustworthy brand in the consumer space, and…

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Flower Power

December 19, 2012 | News Articles / Comments Off

Toms Shoes is getting romantic just in time for Valentine’s Day. The brand partnered with homewares label Shabby Chic for two styles — one wedge and one flat — featuring floral prints fit for the holiday. ” holds a special place in the hearts of women and girls everywhere,” said Toms founder Blake Mycoskie. “We love how their iconic floral prints add a sophisticated touch to our classic slip-on and wedge silhouettes.” Retailing for $59 and $74, the…

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Jake Burton Creates His First Signature Snowboard – The Stone Hut

November 13, 2012 | News Articles / Comments Off

BURLINGTON, VT – For the first time, Jake Burton, Founder and CEO of Burton Snowboards, has built a very limited run of signature snowboards called ‘The Stone Hut’. Available in select snowboard shops worldwide starting today, each Stone Hut snowboard was handcrafted in Vermont at Craig’s (named after Craig Kelly), the most advanced snowboard prototype facility in the world.

“Even though a piece of me has been in so many of our boards over the past 35 years, this is…

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M.Nii Winter 2012

November 05, 2012 | News Articles / Comments Off

Vintage Polynesian print blazers and era-inspired chinos in the revived surf brand’s first cold-weather collection.

Shortly after the conclusion of WWII a movement was beginning on the Hawaiian island of Oahu. While Honolulu drew in first-time vacationers, around the corner in the town of Makaha, surfing, both as a sport and a culture, was coming into its own. Leading the way with what many consider to be the first iteration of what we now call “boardshorts,” M.Nii tailor shop…

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DwellStudio Opens It’s First Store With A Vision For Inspired Interiors

August 17, 2012 | News Articles / Comments Off

HISTORY:
In June, home design label DwellStudio opened the doors to its flagship store, on a cobblestone street in New York’s SoHo neighbourhood. Founder and Ottawa native Christiane Lemieux traces the company’s latest milestone to a teenage epiphany. “During a school trip to New York, I remember standing on Wooster Street and thinking: ‘This is home.’ Now, my office, apartment and kids’ school are only 150 feet away!”

STYLE:
Modern, eclectic and enduring, DwellStudio reflects its founder’s philosophy: “We’re tweaking,…

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Weber Introduces a Line of Premium Grill Cleaning Products

July 13, 2012 | Press Releases / Comments Off

PALATINE, IL (July 11, 2012) – Weber-Stephen Products, LLC, the world’s leading manufacturer of outdoor gas, charcoal, and electric grills and grilling accessories, has partnered with Bryson Industries, Inc. to develop a new line of premium grill cleaning products.  The line will include a non-toxic, non-flammable, non-caustic USDA-approved Grill Grates Cleaner specifically designed for use on cooking surfaces. Additional products available later this year include a Grill Exterior Cleaner, Stainless Steel Polish and Stubborn Stain Remover accompanied by non-abrasive…

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Someecards decides to “get its sh*t together for licensing” and retains Brand Sense Partners

July 03, 2012 | Press Releases / Comments Off

LOS ANGELES, CA (June 27, 2012) Someecards (http://www NULL.someecards NULL.com/), the ultra-hilarious, cultural phenomenon of an ecard brand, has entered into an exclusive representation agreement with Brand Sense Partners, LLC (http://www NULL.bsp NULL.com/site/site/) (bsp) to identify and execute global licensing partnerships.

Since its creation in 2007, someecards has firmly taken its place as a pop culture authority on everything from sports to politics and Christmas to Secretaries Day —and not simply among…

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