Ten Investors Who Take Chances on Smaller Fashion Labels
By Lauren Sherman
Another question the Fashionista team is often asked, mostly by design students, is: “What does it take to launch my own label?”
Well, it takes a lot of hard work, talent, and yes…money.
The big problem: There aren’t a ton of investors willing to put down cash on a new designer. As one serial investor once explained to me, “Fashion is a risky business. But it’s not as sexy as film. Sometimes, people are lured by the glamor, but…
Read MoreBrando Enterprises Joins Photographer Sam Shaw To Debut “Rebels” Exhibition At Museo Nazionale Del Cinema In Turin, Italy
“The Rebels: Marlon Brando And Anthony Quinn” To Open This Month At The Prestigious Italian Museum
Los Angeles/Turin, Italy (June 18, 2010) – Brando Enterprises, represented by its exclusive licensing agency Brand Sense Partners LLC. (bsp), has teamed up with Shaw Family Archives, Ltd. and Anthony Quinn Foundation to present “The Rebels: Marlon Brando and Anthony Quinn” an exhibition set to debut this month at the Museo Nazionale del Cinema in Turin, Italy featuring over one hundred images of the…
Read MoreMarriott Introduces New Crib Experience at Five Brands and More Than 2500 Hotels — Because Tots Travel Too ™
Marriott partners with COVERPLAY® on baby travel program at Courtyard, Fairfield Inn & Suites, SpringHill Suites, Residence Inn and TownePlace Suites hotels.
For parents traveling with little ones, Marriott has got you covered. Today, Marriott International, Inc. is introducing Tots Travel Too™, a program designed to make travel easier for families with young children, available at more than 2,500 Courtyard, Fairfield Inn & Suites, SpringHill Suites, Residence Inn and TownePlace Suites hotels in the continental U.S. and Canada.
The complimentary Tots…
Read MoreBrand Sense Partners Announces the Launch of $150 Million Investment Arm and Groundbreaking New Brand Identity
Brand Sense Partners today announced the launch of a $150 million investment vehicle that is focused on acquiring and incubating intellectual property assets. As a well-established leader in licensing and brand management, bsp has a long and successful track record of assisting brand owners to manage their intellectual property more effectively and profitably. By coupling those skills with dedicated capital to acquire and develop brands, bsp will reinforce its position as the leading full service manager of intellectual… Read More
Halle Berry’s Reveal
by PETE BORN and JULIE NAUGHTON
Reveal is not just Halle Berry’s third fragrance, it’s also a demanding role that requires her to expose facets of her personality.
“I’m a mother now challenges me and makes me question myself and who I really am…
Read MoreBEVERLY HILLS COUNTRY CLUB LIFESTYLE BRAND TO ENTER INDIA THROUGH LICENSE INDIA
Brand Sense Partners, LLC (bsp) and Masterbrand Licensing International, LLC have appointed New Delhi-based License India to manage the brand extension program in India for the world’s most distinctive country club, Beverly Hills Country Club (BHCC). bsp and its in-house fashion & apparel group, the POP studio, will continue to provide global strategic & creative oversight for the BHCC brand.
Established in 1926, BHCC attracted luminaries such as Humphrey Bogart and Errol Flynn to the tennis courts, Tarzan actor and…
Read MoreBranding Marlon’s legacy; Lawsuits settled, estate is busy capitalizing on his name
by TED JOHNSON
Marlon Brando’s legacy, like his life, has been fraught with complications and contradictions. In the six years since his passing, dozens of lawsuits were filed against his estate—including ones from a personal assistant, a business manager and even a former daughter-in-law.
But his executors and the estate’s legal team have declared peace, as all of the suits have been dismissed or settled—which is no small thing as they go about the business of Brando.
What that means is capitalizing…
Read More‘Mad Men’ Dolls in a Barbie World, but the Cocktails Must Stay Behind
By STUART ELLIOTT
AFTER three seasons, “Mad Men,” the television series about advertising in the 1960s, has attained a level of popular-culture cachet. There have been magazine cover articles, calendars and an episode of “The Oprah Winfrey Show” all devoted to it, spoofs on “The Simpsons” and “Saturday Night Live,” and even a “Mad Men” category on “Jeopardy.”
Soon, the show will enter a realm of the pop-culture pantheon that its creator, Matthew Weiner, says has surprised even him: Mattel plans…
Read MoreDeals Expand Chrysler’s Licensing Program
by Karl Greenberg
Chrysler Group is rethinking its licensed-merchandise program and how it sells things like branded shirts and gear online, as well as which products make sense for which brands.
The automaker, which has one of the larger licensed-merchandise programs in the business—for Dodge, Chrysler and Jeep (particularly Jeep) brands—is also expanding the program by inking licensing deals with companies like American Apparel.
The “Chrysler Collection,” which really got going in 2003 as an effort to build a lifestyle identity around…
Read MoreShabby Chic Hooks Up With Guildmaster and Miles Talbott
NEW YORK–Shabby Chic, the iconic brand known for its blend of English elegance and California casual, is returning to the wholesale home furnishings world with new programs with Guildmaster and Miles Talbott that will debut to the trade this April at the High Point Market.
The creation of designer Rachel Ashwell, Shabby Chic has been through several incarnations as both a supplier and a retailer in a number of different distribution channels. The brand was purchased last September by brand…
Read MoreRecent Tweets
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(about 6 hours ago) (http://twitter NULL.com/bsp_brandstorm/statuses/203474153750278144) - Interesting, can it be infringement when it never uses your IP?: Lawyers for Tebow look to stop ‘My Jesus’ T-shirts http://t.co/lTblANRk (http://t NULL.co/lTblANRk) #fb (http://twitter NULL.com/search?q=%23fb)
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(about 23 hours ago) (http://twitter NULL.com/bsp_brandstorm/statuses/203226025264562176) - Nice movie related collab: Mountain Dew Goes Dark and Broody for The Dark Knight Movie Tie-In http://t.co/70IZgutU (http://t NULL.co/70IZgutU) @brandchannelhub (https://twitter NULL.com/intent/user?screen_name=brandchannelhub) #fb (http://twitter NULL.com/search?q=%23fb)
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(about 1 day ago) (http://twitter NULL.com/bsp_brandstorm/statuses/202869549152997376) - Wow, we kind of love this: In the Market for a Mustang Pool Table? http://t.co/Kw3EOiQs (http://t NULL.co/Kw3EOiQs) via @brandchannelhub (https://twitter NULL.com/intent/user?screen_name=brandchannelhub) #fb (http://twitter NULL.com/search?q=%23fb)
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(about 3 days ago) (http://twitter NULL.com/bsp_brandstorm/statuses/202447385031479296) - Interesting that she waited until she had the baby: First Look: Jessica Simpson’s Maternity Line http://t.co/Y5Nj6m1K (http://t NULL.co/Y5Nj6m1K) #fb (http://twitter NULL.com/search?q=%23fb)
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(about 4 days ago) (http://twitter NULL.com/bsp_brandstorm/statuses/202046090244141056) - We need on of these collab cameras badly: $50,000 Leica M9-P Hermes edition http://t.co/T1w0lLhV (http://t NULL.co/T1w0lLhV) #fb (http://twitter NULL.com/search?q=%23fb)
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(about 6 days ago) (http://twitter NULL.com/bsp_brandstorm/statuses/201362738071613440) - A really beautiful collab: Volkswagen Beetle Fender Special Edition car to go in production http://t.co/OHRHSUtT (http://t NULL.co/OHRHSUtT) #fb (http://twitter NULL.com/search?q=%23fb)
(http://twitter NULL.com/intent/retweet?related=bsp_brandstorm&tweet_id=201361970128109568) (http://twitter NULL.com/intent/tweet?related=bsp_brandstorm&in_reply_to=201361970128109568) (http://twitter NULL.com/intent/favorite?related=bsp_brandstorm&tweet_id=201361970128109568)
(about 6 days ago) (http://twitter NULL.com/bsp_brandstorm/statuses/201361970128109568) - More Obama brand extensions: Want to show support for @BarackObama (https://twitter NULL.com/intent/user?screen_name=BarackObama)‘s re-election? Check these designer goodies http://t.co/UupCQWX5 (http://t NULL.co/UupCQWX5) #fb (http://twitter NULL.com/search?q=%23fb)
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(about 6 days ago) (http://twitter NULL.com/bsp_brandstorm/statuses/201295570466390016) - Oddest brand extension we’ve seen in a while: omg lilly pulitzer animal crackers omg http://t.co/69yFlubZ (http://t NULL.co/69yFlubZ) #fb (http://twitter NULL.com/search?q=%23fb)
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(about 6 days ago) (http://twitter NULL.com/bsp_brandstorm/statuses/201103217298378753) - Really interesting extension: Christian Louboutin Launching Luxury Beauty Collection http://t.co/fs2bSJ1G (http://t NULL.co/fs2bSJ1G) via @Fashionista_com (https://twitter NULL.com/intent/user?screen_name=Fashionista_com) #fb (http://twitter NULL.com/search?q=%23fb)
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(about 7 days ago) (http://twitter NULL.com/bsp_brandstorm/statuses/200970880308879361) - Too much of a brand stretch?: Dunkin’ Donuts – New MIB 3-inspired Coffee and Donuts http://t.co/4zmOZUJY (http://t NULL.co/4zmOZUJY) #fb (http://twitter NULL.com/search?q=%23fb)
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(about 7 days ago) (http://twitter NULL.com/bsp_brandstorm/statuses/200786922422013952) - Great coverage for bsp’s Shabby Chic brand: Inside Jessica Simpson’s Shabby Chic Nursery http://t.co/eK0o3a6U (http://t NULL.co/eK0o3a6U) #fb (http://twitter NULL.com/search?q=%23fb)
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