Dodge/Ram

A Long-Term Strategy for Licensing and Merchandising a Top-Tier Auto Brand

Folks love their cars, and for over a decade, bsp has connected Dodge fans with a full line of products to remember them by. The exclusive licensing partner for the Dodge and Ram brands, bsp has built and still manages one of the world’s largest licensing programs — a $500 million retail business…

Ella Moss

The POP Studio was engaged to work with Ella Moss stakeholders to reimagine their go-forward branding and art direction through the creation and implementation of a company brand book. This project included redesigning the company’s branding, packaging and website, and developing a new brand voice through conceptual story telling….

Exclusive Resorts

Driving Continued Loyalty and Member Retention through Premier Partnerships

With over 3,000 members and the industry’s largest portfolio of luxury residences, it’s no wonder Exclusive Resorts is the clear choice among luxury destination clubs. Members enjoy the spacious and elegant private homes, together with the services and amenities of world-class resorts. Exclusive Resorts prides itself on unparalleled personalized…

Hamilton Beach

More Shelf Space Leads To Greater Brand Awareness

Hamilton Beach, a leading small kitchen appliance brand, sought to identify customer trends in order to increase sales of new, non-core products. With bsp’s help, the company found it could increase long-term value by strategically growing its brand footprint inside key retailers. bsp developed an expansive strategic licensing program that currently offers more than…

Marlon Brando

A Legend Reborn, A Brand Re-Imagined

bsp partnered with the estate of Marlon Brando to re-imagine and relaunch the brand for one of the most iconic actors of the 20th century. Playing upon Brando’s animal magnetism and reputation as a rebel, bsp successfully aligned the Brando brand with leading companies to help increase his profile and familiarize his image…

Marriott

Strategic Partnerships Lead to Differentiation and Growth

For years, Marriott has understood and embraced the value that strategic partnerships can provide. So when Marriott was looking to approach its partnership strategy and development through a fresh lens, they turned to bsp. With our unique infrastructure designed to develop partnership strategies, engage potential partners and execute…

Priscilla Presley

Hollywood Legend Dares to be Different

When you’re considered Rock n’ Roll royalty and you have one of the most recognized names in the world, it’s no easy task to establish your own identity – unless of course, you’re Priscilla Presley. Priscilla is a Hollywood legend in her own right, an actress, an author and…

Shape

A Lifestyle Magazine Evolves into a Lifestyle Brand

In an era when countless magazines have shriveled and perished, Shape remains the world’s largest women’s active lifestyle monthly. And when its publishers were looking to transform the company into a unique lifestyle brand — one that would resonate with loyal readers and active women — bsp met the challenge, determining that by leveraging…

Syfy

Daring Media Joint Venture Extends a Recognized TV Brand into New Arenas

As media in all forms continues to combine and collide, bsp remains at the forefront, acting judiciously and thinking strategically. We recently partnered with Syfy, the cable TV science-fiction giant, to expand Syfy’s genre dominance into video games. Acknowledging the importance of transmedia storytelling as a way to extend storylines and drive deeper…