Our Clients

  • britney-spears
  • chuck-norris
  • dodge
  • Ella_Moss
  • Exclusive_Resorts_Stacked
  • farrah
  • fedex-logo-88px
  • halle-berry
  • hamilton-beach
  • Too-Good-Jenny
  • hendrix
  • madmen
  • brando
  • marriott
  • mongoose
  • Nordstrom
  • Priscilla-Presley
  • Radio Rebel Logo_Full Color_FINAL
  • schwinn
  • shape
  • Sheryl-Crow
  • SomeecardsLogo_square
  • travel_channel
  • tcm
  • ucla
  • weber

Britney Spears

bsp partnered pop star Britney Spears with legendary cosmetics and beauty pioneer Elizabeth Arden, creating one of the most profitable fragrances in history.

Chuck Norris

bsp is the exclusive brand extension agent for the legendary martial-arts expert, action hero, and resurgent pop icon. By developing a traditional licensed merchandise program under the Chuck Norris brand, bsp forged partnerships in apparel, video games, and school supplies; it also developed a new brand — C Force™ by Chuck Norris — to explore health and fitness-related partnerships, including vitamins, energy drinks, and fitness apparel.


bsp was Chrysler’s exclusive partner for developing and launching Dodge and Ram licensed products for brand enthusiasts on a global basis, managing over 100 licensees and overseeing $500 million in annual revenues for products ranging from T-shirts and hats to video games and toys — all bearing the Dodge and Ram brands.

Ella Moss

Ella Moss, a contemporary brand under the VF Corp umbrella, engaged our
team to develop a fresh visual identity across all mediums including a new
logo, signature iconography and art direction for marketing collateral and
the Ella Moss website.

{View Case Study}

Exclusive Resorts

bsp is working with this luxury destination club to build out its member benefits portfolio and provide unrivaled access, perks, and incentives for its upscale membership base. Partnerships with preeminent travel, fashion, entertainment, dining, and other luxury brands are currently in development.

Farrah Fawcett

Farrah Fawcett’s unforgettable red bathing suit image, shot in 1976, sold 12 million copies and remains the best-selling poster of all time. Her flawless beauty embodied a generation’s physical aspirations, leading a trend emulated by millions of young women in the 1970s and 1980s. bsp seeks to secure partners for Fawcett’s iconic image in categories including apparel, health and beauty, gift and novelty, printed goods, and soft goods. A portion of all proceeds will benefit The Farrah Fawcett Foundation to support breast cancer research, awareness, and prevention.


bsp is working with this global leader in shipping and business services to develop partnerships that motivate small businesses to choose FedEx more often for their shipping and office management needs.

Halle Berry

bsp worked with Halle Berry to cultivate a brand embodying her congenial personality and stunning natural beauty, recommending she launch her brand in the fragrance category. In 2009, Berry partnered with beauty giant Coty Inc., which launched her debut fragrance worldwide. It was awarded “celebrity fragrance of the year” at the 2011 FiFi Awards.

Hamilton Beach

Hamilton Beach has been a market leader in small kitchen appliances for more than a century. bsp developed a strategic licensing program in non-core categories, successfully launching the Hamilton Beach and Proctor Silex brands in cookware, kitchen tools and gadgets, microwave ovens, compact refrigerators, wine refrigerators, hand vacuums, and stick vacuums.

{View Case Study}

Jenny McCarthy

bsp worked with this actress, New York Times best-selling author, and holistic child development advocate to construct a business plan and brand identity that could extend to multiple product categories. Following extensive market research, retail audits, and consumer testing, Too Good by Jenny, the children’s bedding line, can now be found in Baby Depot, Baby Supermall, Bed Bath & Beyond, Buy Buy Baby, Target, and baby retailers across the country.

Jimi Hendrix

Widely recognized as one of rock’s most influential musicians and one of the world’s greatest electric guitarists, James “Jimi” Marshall Hendrix raised the instrument’s possibilities to artistry no one had imagined. Hendrix’s music, personal style, and spirit were part of a movement that continues evolving today. bsp represents Hendrix’s name and likeness exclusively across an array of categories, including apparel, leather goods, eyewear, jewelry, and electronics.

{Watch the Video}

Mad Men

Heralded as “one of the most critically acclaimed TV shows ever” (New York Post), Mad Men has become a pop culture phenomenon, inspiring consumers to eat, drink, dress, and live like ad men and women. bsp develops promotional partnerships that monetize and drive a deeper affinity for the Mad Men brand in categories including apparel, luxury fashion accessories, and cosmetics.

Marlon Brando

Marlon Brando remains one of the most iconic, enigmatic, and talented actors to have graced the silver screen. bsp exclusively represents Brando’s name and likeness, having executed partnerships with high profile brands including Dolce & Gabbana, Liu Jo Jeans, Renault Automotive, Triumph Motorcycles, Vintage 55 and others.

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bsp assists one of the world’s leading hospitality companies in identifying partnerships to increase trial and enhance perception for its select-service and extended-stay properties. Across multiple engagements with Marriott, bsp identified and executed partnerships in the wedding, children’s products, local area content, and small business industries.

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Since 1974, Mongoose has captured the attention of generations of riders both young and old with its competition winning BMX and mountain bikes. bsp works with Mongoose to harness its vibrant brand and expand into new product categories that enable more consumers to appreciate the Mongoose lifestyle.


Nordstrom has consistently set the bar within the retail industry for its
legendary focus on its customers.  bsp helped Nordstrom craft a new online
and in-store brand concept to target a key consumer group by generating an
in-depth profile of the target consumer and developing a creative vision
to guide the concept roll-out.

Priscilla Presley

bsp worked with actress, philanthropist, and style icon Priscilla Presley to create a jewelry line inspired by her personal experiences. The glamorous-yet-rock-&-roll fashion collection is sold exclusively on QVC, where Presley personally details the stories that inspired each piece.

Radio Rebel

bsp is working with MarVista Entertainment to launch a multi-category licensing program for this upcoming Disney Channel original movie. The Radio Rebel licensing program utilizes key graphical elements and underlying themes to create unique products that resonate with the film’s core tween demographic.


Founded in 1895, Schwinn is the oldest U.S. bicycle brand and remains the industry’s #1 brand. Many US consumers have ridden on or owned a Schwinn bike at one point in their lives. Through strategic partnerships, bsp works with Schwinn to expand its iconic brand into additional product categories that enrich the Schwinn experience.

Shape Magazine

bsp was instrumental in aiding Shape, the world’s leading women’s health and wellness magazine, to launch new categories that align with its mission of helping women live healthier and more balanced lives. bsp helped Shape create and launch a series of workout DVDs, industry-leading branded iPhone apps, and a broad portfolio of fitness accessories.

{View Case Study}

Sheryl Crow

In an effort to expand her reach and launch a brand that communicates her style, warmth, and accessibility, rock icon Sheryl Crow enlisted bsp to create a brand and business strategy for the Bootheel Trading Co., which offers uniquely affordable, fashionable, and cause-minded products for mainstream consumers. bsp partnered Crow and BTC with Western Glove Works to launch the denimwear and casual apparel line at Dillard’s.


Someecards may or may not be the greatest thing since ecards. Someecards was created by Brook Lundy and Duncan Mitchell and a dollar and a half-assed dream. bsp is working with someecards to extend their brand into complementary new products categories ranging from apparel and accessories to global strategic alliance partnerships (and almost everything in between). The someecards brand association provides licensees with a cultural currency and relevancy that quite simply “sells products”.

Travel Channel

The only television network devoted exclusively to travel entertainment, Travel Channel worked with bsp to discover ways to reach viewers and non-viewers alike with new products, services, and experiences. With bsp’s help, the company partnered with Delaware North Companies to develop Travel Channel-branded newsstands in U.S. airports. The partnership leverages Travel Channel’s dedication to immersive exploration and Delaware North’s world-class hospitality expertise to deliver a unique retail experience to millions of domestic and international travelers.

Turner Classic Movies

bsp collaborated with TCM to identify ways to extend and differentiate its brand while generating new revenue. Given TCM’s affluent consumer base and its connection to historical cinematic locations, bsp identified the travel category as a priority focus and suggested a range of potential initiatives. The result was successful: the first sold-out TCM Classic Cruise sets sail from Miami in December 2011.


Recognizing the need for innovative ways to fund its mission, UCLA engaged bsp to identify and evaluate campus assets ripe for partnership potential. bsp is now executing immersive advertising and sampling partnerships with relevant brands that enhance the student experience and support key campus initiatives.

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bsp works closely with Weber, the grill and accessory company synonymous with the backyard BBQ, to expand its brand presence into additional product categories in and around the home.