Incorporated in 1670, the Hudson’s Bay Company has grown from its origins as adventurers and traders, to become North America’s oldest retail enterprise. In 2012, BSP was hired by HBC to conceptualize, brand, and design a modern collection inspired by the company’s three and a half centuries of history. The 1670 label was developed as a contemporary collection with a fresh approach to cool, casual clothing for the everyday adventurer. The first collection was delivered to the top forty Hudson Bay Company doors beginning with Autumn 2013 as well as select global retailers outside of Canada sold through our sales and distribution capabilities. BSP engaged in helping HBC establish the tailored layer to this collection as well as the ongoing marketing support for the 1670 brand.