The POP Studio was engaged to work with Ella Moss stakeholders to reimagine their go-forward branding and art direction through the creation and implementation of a company brand book. This project included redesigning the company’s branding, packaging and website, and developing a new brand voice through conceptual story telling. Working directly with the brand’s Creative Director, Pamella Protzel Scott, the original “Butterfly Girls” narrative was developed to drive the brand imagery and distinct design direction. Through the course of our engagement, The POP Studio developed creative collateral to drive the look, feel, sound and external communication of the “Butterfly Girls” theme including original artwork and producing the Spring 2011 campaign, photographed beautifully by Lauren Ross.
Check out our behind-the-scenes video below!