Exclusive Resorts- brand-strategy -


  • Partnerships
  • Strategy Consulting

Project Details


Exclusive Resorts is the world’s foremost private club for luxury vacations, orchestrating once in a lifetime experiences all around the globe on behalf of its tens of thousands of members. BSP was engaged to develop a partnership strategy that identifies key areas that enhance the Exclusive Resorts member experience, develop a deeper engagement between Exclusive Resorts and its members, generate new membership leads, and offer incremental revenue opportunities. Bsp quickly expanded Exclusive Resort’s member benefits portfolio with premium partners in the airline, fine dining, entertainment, luxury retail, and active lifestyle categories, providing members with exclusive offers and privileged access to highly sought after events around the globe.