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Driving Continued Loyalty and Member Retention through Premier Partnerships

With over 3,000 members and the industry’s largest portfolio of luxury residences, it’s no wonder Exclusive Resorts is the clear choice among luxury destination clubs. Members enjoy the spacious and elegant private homes, together with the services and amenities of world-class resorts. Exclusive Resorts prides itself on unparalleled personalized service and customized once in a lifetime experiences.

bsp was engaged by Exclusive Resorts to develop a Partnership Strategy that would enhance its members’ experience in the club while driving continued loyalty and member retention. bsp quickly expanded ER’s member benefits portfolio with premier partners in the airline, fine dining, entertainment, luxury retail and active lifestyle categories, providing members with exclusive offers and privileged access to highly sought after events around the globe.

bsp facilitated partnerships that provide ER members with…

  • Complimentary Elite status upgrades in United Airlines’ MileagePlus program
  • Priority access to premier sporting and concert events and VIP hospitality suites
  • Preferred customer treatment at Lettuce Entertain You’s Chicago-based restaurants TRU, Everest and L20
  • Welcome gifts at all ER ski homes along with exclusive shopping perks provided by custom ski boot retailer Surefoot