FedEx- licensing-and-brand-strategy -


  • Licensing
  • Partnerships
  • Strategy Consulting

Project Details

FedEx provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. When the FedEx Small Business team wanted to seek new ways to motivate small businesses to choose FedEx more often for their shipping and office management needs, they contacted BSP. After identifying significant opportunities in corporate partnerships, BSP quickly developed a strategy that examined all major industry classes, prioritized high potential industry classes for partnership, and conducted outreach to key partners in each industry class, resulting in several partnership opportunities now being developed by FedEx.