Mad Men- licensing-and-brand-strategy -


  • Brand Strategy
  • Licensing
  • Strategy Consulting

Project Details


When it premiered in 2007, the Mad Men series sparked a cultural phenomenon that captivated the world with its brilliant portrayal of the 1960s and stylish characters. The production company behind Mad Men was seeking unique ways to promote the season premiere and further immerse the audience in the Mad Men lifestyle, while generating a profitable stream of revenue. BSP identified a variety of potential partnerships with leading retailers and brands such as Bloomingdale’s, Estee Lauder, and Jaeger-LeCoultre that could strongly resonate with its target consumer and the brand as well as generate incremental revenue.