Marriott- licensing-and-brand-strategy -


  • Licensing
  • Partnerships
  • Strategy Consulting

Project Details


For years, Marriott has understood and embraced the value that strategic partnerships can provide. So when Marriott was looking to approach its partnership strategy and development through a fresh lens, they turned to BSP. With our unique infrastructure designed to develop partnership strategies, engage potential partners and execute strategic partnerships, BSP has been successful in helping Marriott elevate its guests’ experience, further differentiate its portfolio of brands and monetize underutilized assets.