Strategic Partnerships Lead to Differentiation and Growth

For years, Marriott has understood and embraced the value that strategic partnerships can provide. So when Marriott was looking to approach its partnership strategy and development through a fresh lens, they turned to bsp. With our unique infrastructure designed to develop partnership strategies, engage potential partners and execute strategic partnerships, bsp has been successful in helping Marriott elevate its guests’ experience, further differentiate its portfolio of brands and monetize underutilized brand assets.

  • For Marriott’s onsite guest web portal, a partnership with Citysearch provides integrated rich local content, helping to improve the site’s functionality, enhance the guest experience and create an ancillary revenue stream.
  • In order to build a stronger connection to the wedding planning segment, a partnership integrates Marriott into WeddingWire’s website and wedding planning tools to provide Marriott with access to brides-to-be during the key decision timeframe of booking group accommodations.
  • Partnering with FedEx provides Marriott with a new channel of communication with small business travelers and enables Marriott to maintain leadership position as the preferred hotel that understands the unique needs of small business travelers.
  • An exclusive lodging industry partnership with Coverplay provides clean, washable crib covers to guests at all 2,500 locations, serving as a point of differentiation and unique marketing “hook” to attract families traveling with small children.