DJM Capital is a private equity investment & development firm with a portfolio of retail & residential properties on the west coast. They engaged BSP to inject a story-telling approach to branding & creative direction for a 200,000 square foot retail development in Huntington Beach, called Pacific City, slated to open in 2015. BSP developed the identity and creative direction of the retail experience for Pacific City and launched their online presence. On the heels of Pacific City, DJM asked BSP to reimagine the identity for Lido Marina Village, a more intimate developement in Newport Beach. For both projects, the studio developed leasing books to capture the essence of these retail developments. Currently, we’re developing creative assets for tenant pitches to national brands including Apple, Equinox, J. Crew, Lululemon, Warby Parker, RRL, Kate Spade, Saturdays, and Ralph Lauren’s Denim & Supply. Stay tuned for further DJM projects branded by BSP throughout California.