Pacific Cycle- licensing-and-brand-strategy -


  • Brand Strategy
  • Licensing
  • Partnerships

Project Details


Pacific Cycle designs, markets and distributes high quality bicycles and other recreational products around the world including well-known brands such as Schwinn and Mongoose.  BSP was tasked with developing strategic brand extension opportunities for its Schwinn and Mongoose brands, which resulted in a program of over 50 SKUs in a variety of categories including a line of apparel with international fashion retailer, Uniqlo.