Quiksilver- design -

Information

  • Branding + Identity
  • Product Design
  • Retail Development

Project Details

In January of 2010, Quiksilver hired BSP’s design studio to create the first
women’s brand under their Quiksilver name. Launched in 2011,
Quiksilver Women’s offers modern, coastal classics inspired by Quiksilver’s
four decades of coastal heritage. Understated in design, overstated in
amazing fabrications and signature Quiksilver details, each collection is
innately wearable and timeless. Quiksilver Womens’ feminine and fresh
offerings quickly filled a void for great product at a great price in the
endemic surf market and beyond, growing to a $40 million business in
just 3 years. In 2012, Quiksilver Women’s was awarded the SIMA Women’s
apparel brand of the year.