Society6- modern-marketing -

Information

  • Creative Environments
  • Event Marketing
  • Retail Marketing

Project Details

Concept, design and execution of Society6’s first-ever experiential marketing program: a Back To School cross-country mobile tour hitting 50 colleges & universities. The “Misfits + Rulers” campaign included a Society6 pop-up dorm room activation at student Welcome Week events, collateral distribution, student housing product placement, media buys, student artist recruiting, lead generation and social media activations.