Daring Media Joint Venture Extends a Recognized TV Brand into New Arenas

As media in all forms continues to combine and collide, bsp remains at the forefront, acting judiciously and thinking strategically. We recently partnered with Syfy, the cable TV science-fiction giant, to expand Syfy’s genre dominance into video games. Acknowledging the importance of transmedia storytelling as a way to extend storylines and drive deeper consumer engagement, bsp helped Syfy negotiate an innovative, 360-degree partnership with gaming leader THQ. Recently, the two jointly launched “deBlob 2,” and Syfy recently developed a TV movie based on the game “Red Faction.” As Syfy continues expanding into new sectors, THQ and bsp will play key roles.

In an age of uncertain markets and consolidating media, bsp recognizes how good storytelling, innovative television, and smart partnerships are never out of vogue — that their winning combination affords an opportunity to play a bigger and better game.