US Women’s Ski Jumping- licensing-and-brand-strategy -

Information

  • Licensing
  • Sponsorships

Project Details

 

Until the 2014 Sochi Olympics, women’s ski jumping was but a dream for the countless talented female athletes who dedicated their lives to the sport. When woman’s ski jumping was finally added to the Olympic program, the US Women’s Ski Jumping team turned to BSP to assist them in identifying sponsors to support their training and their competitions. BSP identified several key partners (travel, food, beverage, and travel supply brands) who supported the US Women’s Ski Jumping team in the months, weeks, and days leading up to the 2014 Sochi Olympics.