Weber- licensing-and-brand-strategy -


  • Brand Strategy
  • Consumer Research
  • Licensing
  • Partnerships

Project Details

Weber-2 Weber-1


With over 80% brand awareness, Weber is the most recognized grill brand.  Consumers have come to appreciate Weber’s quality, dependability, and design.  When Weber was looking to extend its brand, bsp was called in to develop a strategic plan and identify new opportunities, which included Weber’s launch into a full line of grill cleaners and stain removers.