Zero Motorcycles is the next step in motorcycle evolution. Zero produces high performance electric motorcycles that are lightweight, efficient, fast off the line and fun to ride. Once a dream conceived inside a Santa Cruz garage, Zero has rapidly grown into an internationally known motorcycle company. With an expanding business and new product line, Zero Motorcycles contacted BSP to assist them in refreshing their brand to prepare them for the next evolution of their business. BSP’s brand specialists and creatives worked hand in hand with Zero Motorcycles key stakeholders to develop a new brand identity and branding guide to update all of Zero Motorcycles’ customer touchpoints.